Shane Firek

Head of Digital Growth – BoatsForSale.com

Systems architect. GTM strategist. Relentlessly curious.

Connect on LinkedIn | ✉️ shanefirek@gmail.com

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About

Shane Firek is a growth operator and systems architect with over a decade of experience driving revenue through scalable automation, strategic partnerships and high-leverage GTM strategy.

Currently serving as Head of Digital Growth at BoatsForSale.com, Shane leads the platform’s relaunch—owning onboarding infrastructure, CRM automation, pricing strategy, and channel expansion. He builds full-stack growth systems that connect seller acquisition, dealer onboarding, and AI-powered valuation flows into a unified revenue engine.

Before BoatsForSale, Shane was a top-producing Mid-Market Account Executive at a leading PropTech SaaS firm, where he consistently outperformed quota and helped unlock new verticals. He also spent over six years top of class at Nooklyn.com, a high-growth real estate marketplace, where he co-founded the commercial division and led the company’s push into multifamily and mixed-use assets.

A lifelong outdoorsman and marine enthusiast, Shane competed in 40+ bass tournaments between 2021–2022 and remains active in the angling and marine startup community. He is currently advancing his education in computer science and AI, with a focus on backend systems and growth automation at scale.

What I Build

  • Scalable onboarding flows (n8n, Airtable, Typeform, HubSpot, Salesforce, Customer.io, custom web applications)
  • SEO-led growth surfaces using structured data and local targeting
  • Attribution-first CRM and funnel design
  • Automated CRM workflows
  • Activation cadences that reduce CAC and improve LTV

Current Projects

BoatsForSale.com

  • Full GTM, onboarding and infrastructure overhaul
  • Lead funnels and attribution
  • Strategic Integrations
  • GTM Architecture
  • Partnerships within the marine industry

Articles (Coming Soon)

Contact

Want to talk growth systems, onboarding architecture or AI-driven GTM funnels?

✉️ shanefirek@gmail.com

© 2025 Shane Firek | GTM, onboarding, and systems design

🔗 LinkedIn | ✉️ shanefirek@gmail.com

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